During the FIFA World Cup Qatar final today crypto ads will be viewed by an estimated 4 billion people

Everyone remembers the hype in this sub in the build up to last years super bowl crypto ads and the potential pump it would cause. Of course, it never caused any sort of pump, that’s not how above the line mass advertising works. Well the football World cup final is today between France and Argentina has an estimated 4 billion people worldwide. Crypto.com has been active in marketing throughout the tournament and will have boards at game today, resulting in what is great exposure for crypto and long term image for the market (No pump though sorry). What do you guys think? Good for crypto?

EDIT: Some have rightly pointed out its more like 1.5 billion with 4 billion having watched across the whole tournament. Still insane numbers