Reddit is releasing official Superbowl themed avatars.

This is a big deal as they appear to be officially licensed, unlike the world cup avatars. Super Bowl avatars are a big step for Reddit, being the first official avatar partnership with a major brand, as was speculated to happen months ago.

We have yet to see exactly what this partnership will look like, but it would be huge if it is positioned as something like “The official digital collectible partner of the NFL”.

Generation 3 is also rumored to be right around the corner. This is the sort of thing that could potentionally “kick off” a new avatar bull market.