With all of today’s emerging technologies and new ideas, it’s almost exhausting keeping up with the ability to use them to showcase your product. I read a great example recently called the “spoke and hub” model, as in the hub and spoke of a wheel. It’s a great idea, and I use it in combination with a “funnel” to help my customers understand the point of all the shifting landscapes.

Think of the social media, and other services out there as spokes on your wheel, funneling all traffic, tech, ideas, communication, and more to your main business, the hub. I like to use instagram-which has fantastic advertising capabilities, to funnel your main traffic to your product, which you sell on your website. This is important for the fact that you need to make a solid channel and “funnel” to make sure that all those people you capture go to the correct place, buy what you want them to buy, and generally benefit from the direction. You don’t want to waste the opportunity when you have the chance to direct people, hence the “funnel” concept.

Of course, this gets much more complicated and can get very big-the combination of having different social media channels, different products and all channeling back into the business or opportunity you have efficiently can be incredibly complex. Social media managers, marketing managers, and more can all be applied to a single product idea. This is why as your business scales, you want to be prepared for having the easiest and most efficient way to handle this information.