Let’s start this one by saying that I love event production. It’s one of my favorite services because it’s so fun to do on so many levels. It’s actually also why I like to do weddings in general, because those are so much alike in the terms of “live events” that they are typically a fun ride from beginning to end.
If you run a medium sized event, then there’s absolutely no reason that you should NOT have video at your event. This isn’t a way to advertise our services-we do that-but we also want to tell people how to make a better event.
Video is a complicated thing. You need someone to produce, someone to film, displays, projectors, monitors, etc. BUT the difference is that having a displayed video gives you an increase in the ability to not only record the event, but also to showcase it to the audience in different angles, work with the audience for interaction purposes, and also to showcase sponsors and gain extra attention and eyeballs for larger sponsorship monies as well. Telling a sponsor that they need to pay $X amount of dollars can be justifiable even more when they have their brand on the video of the event as well as the main logo front and center. This is especially important for them to justify as you can offer data on how to track the response from the event and the attention they get directly.
And with today’s technology, its even easier to run multicameras to events. If you don’t know what OBS is, check out one of our other articles on it, or do a search. You could even stream using webcams and small robotic mounts for the webcams. Keep your costs low and give the producer an easier time filming and managing some of those sponsorship logos in the event.
Displaying video is even easier than ever as well. You can live stream events, local stream events, and keep things organized and in the face of those fans and customers that are watching or participating in the event.
AND last but not least, you can also sell those videos. Post them on youtube for marketing, post them to twitch in real time, and make this a better product for you and your event.
Call us or click here to get information on how we can help you accomplish the above.
